MEDIA SEMINARS 24 GMSsummit.com | cwima.com Saturday, May 6, 2017 | 2:45pm - 4:00pm HOW TO ENGAGE TV VIEWERS AND OBTAIN BETTER RATINGS —Pecos 1 Moderator: Joanie Higley; Panelists: Wendi Pett and Joshua Weiss If you have your own TV show or you’re thinking of producing one, let us show you how to keep your audience engaged and tuned in, and drive your ratings higher. THE INFLUENCE OF HOLLYWOOD: Understanding and Engaging Culture Without Selling Out! —Yellow Rose Ballroom Presented by Kathleen Cooke While explicitly “Christian” media is important, using our creative gifts to reach today’s secular culture is critical. But how can we position ourselves to make an impact in secular media without negative consequences? How can we be involved in projects that the culture at large will embrace? What should we know about Hollywood and secular media that will help us stay relevant and able to engage our culture more effectively? • Moving outside our Christian “bubble” • Being relevant and still living in truth • Working within harsh realities of secular media WHO IS YOUR LISTENER? —Pecos 2 Presented by Jennifer Hayden Epperson Radio is all about relationship, but in a saturated audio market, creating meaningful relationships with listeners has never been more challenging. In this session you’ll discover how customized research can provide your radio organization with specific, actionable information to cultivate highly engaged fans. Joanie Higley Producer, Upliftv Wendi Pett Host, Visibly Fit Joshua Weiss Producer/Editor, IBN Kathleen Cooke, Co-Founder Cooke Pictures, Actress and Speaker Jennifer Hayden Epperson Director of Research and Learning, Moody Radio Kimberley Bliquez Producer/Actress Reel Life Productions