MEDIA SEMINARS 2017 Global Media Summit | Together We Push Back the Darkness 19 Pleasure, Perils, and Pitfalls: A Success Map for Beginning Writers —Pecos 4 Presented by Frank Ball Writing, publication, and marketing can be as challenging as a climb to the peak of Mount Everest. With your life at stake, you want these tips to take the right steps and avoid disaster. Leveraging the Media for Free Exposure, Credibility and Sales —Pecos 3 Presented by Cheryl Wicker Ready to get your message out about a new ministry, product, event or other brand but not sure where to start? In this workshop, PR coach Cheryl Wicker will show you tricks of the trade she uses in her own agency so you can get maximum exposure for a minimum budget. Here’s what you will learn:  The #1 reason your brand may remain unknown…even after spending thousands of dollars on publicity, and how to ensure you don’t make this mistake yourself!  The top 5 DIY PR strategies to get free media exposure, even if you have a zero budget!  How your pitch can stand out in a journalist’s busy inbox to garner the media exposure you need in order to reach a larger audience.  How to decide if you’re ready to take on your own PR or whether to hire an agency or a freelancer. You will learn this and more! You will get takeaways from this workshop that you can begin implementing immediately so you don’t miss out on the press you deserve—gaining credibility for your brand and boosting sales! Friday, May 5, 2017 | 1:15pm - 2:30pm Frank Ball Founder & CEO Story Help Groups Cheryl Wicker Founder & CEO Amplified Series